Nov 12 2014

Cord Blood Registry (CBR): Bigger Isn’t Necessarily Better

Posted by Martin Smithmyer

More and more parents are storing their babies’ cord blood and tissues, and multitudes of cord blood banks have sprung up to compete for their business. The biggest is Cord Blood Registry (CBR). CBR has a sizable sales team that solicits doctors directly. CBR also has a reputation for being aggressive in their marketing to potential clients. All the money CBR spends on sales and marketing comes at a price—a higher price for you, the consumer.

But some of the information CBR has presented to doctors and potential clients has been inaccurate. CBR claims to recover 99% of stored stem cells through their processing method. In fact, independent analysis has demonstrated that the highest yield CBR received was 90.5% using this process. And, most importantly, the CBR process yields the lowest number of cells after thawing[1].

Major Data Breach At Cord Blood Registry

In 2011, Cord Blood Registry had a major data breach affecting some 300,000 of its clients. Unencrypted data was stolen from an employee’s car. CBR acknowledged that the data included personally identifiable material, including credit card numbers, driver’s license numbers, and social security numbers, but didn’t starting mailing notification letters to affected clients for another 2 months. The incident led to a class-action lawsuit against CBR[2].

Why You Can Trust Americord with Your Baby’s Stem Cells

At Americord, we invest in high-quality products and innovation. We invest in maintaining a service oriented and quality sales force.

We have the highest accreditations from leading medical agencies. Our lab is accredited by the American Association of Blood Banks (AABB). Our experienced team is headed by Dr. Robert Dracker, one of the foremost experts in the world of stem cell banking. Dr. Dracker was an architect of the New York cord blood banking licensing requirements, considered to be the gold standard of cord blood banking accreditations[3].

We are always innovating and partner with leading institutions and research scientists to develop groundbreaking cord blood banking technologies. Americord is the only top blood bank to offer placenta tissue as well as cord blood and cord tissue storage. Our latest innovation is the revolutionary Cord Blood 2.0, which enables parents to store up to twice the number of stem cells as traditional cord blood banking. We are pioneering CordAdvantage®, a cutting-edge technology to get even more stem cells from cord blood.

Lower Costs at Americord

Finally, all the Americord advantages are available to you at a lower cost than both CBR and Viacord:

  CBR Americord
Cord Blood Banking
Initial Fee $1,995 $2,999
Annual Storage Fee $130 $0
Shipping Fee $170 $0
Pre-Pay Storage $1,995 $0
Total Cost (20 years) $4,765 $2,999

Americord’s price is $1,766 lower than CBR’s

With Americord, you pay 37% less!

  CBR Americord
Cord Blood + Tissue Banking
Initial Fee $3,095 $4,998
Annual Storage Fee $260 $0
Shipping Fee $170 $0
Pre-Pay Storage $3,990 $0
Total cost (20 years) $8,465 $4,998

Americord’s price is $3,467 lower than CBR’s 

With Americord, you pay 41% less!


At first glance, when you consider only the initial fee, Cord Blood Registry may seem to have a lower price than Americord. But CBR’s prices come with a number of hidden fees—like a shipping fee of $170, and whopping pre-pay storage fees of $1,995 and $3,990 (for cord blood and cord blood plus cord tissue, respectively). Cord Blood Registry charges an annual storage fee of $130 for cord blood, and a fee of $260 for cord blood plus cord tissue. Those annual fees add up a lot over time. In fact, in 20 years that means you pay an additional $2,600 (for cord blood alone) or $5,200 (for cord blood plus cord tissue).

Americord offers all types of storage—cord blood, cord tissue, and placenta tissue—with no annual fee. And we don’t charge you a shipping fee or have any other hidden costs. The highest quality at the lowest prices—that’s the Americord difference.

[1] Evaluation of Processing Technologies for Umbilical Cord Blood; Henderson, Christiana; et al. Saint Louis Cord Blood Bank, SSM Cardinal Glennon Children’s Medical Center Accessed November 5, 2014.

[2] Cord Blood Band Settles FTC Charges that it Failed to Protect Consumers Sensitive Personal Information; Federal Trade Commission; January 28 2013.

[3] Guidelines for Collection, Processing, and Storage of Cord Blood Stem Cells, Second Edition, March 2013; Wadworth, New York Health Department.

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